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Cookie Policy – Sun Street Hotel

Last updated: 24th March 2026

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help us provide a better user experience, understand how our website is used, and support our marketing activities.

2. Types of Cookies We Use

2.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable core features such as security, page navigation, and booking functionality.

These cookies do not require your consent.

2.2 Performance & Analytics Cookies

We use Google Analytics to understand how visitors use our website.

These cookies help us:

  • Measure website traffic
  • Understand user behaviour
  • Improve website performance and usability

Data collected may include:

  • Pages visited
  • Time spent on site
  • Device and browser information
  • Approximate location (non-precise)

2.3 Marketing & Advertising Cookies

We use advertising cookies to deliver relevant ads and measure campaign effectiveness.

Google Ads (AdWords)

Used to:

  • Track conversions from ads
  • Show relevant ads across Google networks

Meta Advertising (Facebook & Instagram)

Used to:

  • Deliver targeted ads
  • Measure ad performance
  • Build audiences for remarketing

These cookies may track:

  • Your browsing behaviour across websites
  • Interactions with ads
  • Device identifiers

2.4 Email Marketing Cookies

We may use cookies in connection with our email marketing campaigns to:

  • Track whether emails are opened
  • Track clicks on links within emails
  • Improve campaign performance and relevance

These cookies are typically set when you interact with our emails and return to our website.

3. Cookies We Do Not Use

We do not use Google Maps cookies, as we use Open Maps instead.

We do not use unnecessary third-party location tracking tools.

4. How You Can Control Cookies

When you first visit our website, you will be asked to consent to non-essential cookies.

You can:

  • Accept all cookies
  • Reject non-essential cookies
  • Manage preferences at any time via [Cookie Settings link]

You can also control cookies through your browser settings:

  • Block or delete cookies
  • Set preferences for certain websites

Note: Disabling some cookies may affect website functionality.

5. Third-Party Cookies

Some cookies are set by third-party services we use, including:

  • Google (Analytics and Ads)
  • Meta (Facebook and Instagram)

These providers may process your data outside the UK/EEA. Where this happens, appropriate safeguards are in place.

6. Legal Basis for Using Cookies

Under UK GDPR and PECR:

  • Strictly necessary cookies – Legitimate interest
  • Analytics and marketing cookies – Consent

You can withdraw your consent at any time.

7. Data Protection & Privacy

For more information about how we handle your personal data, please see our Privacy Policy.

8. Contact Us

Sun Street Hotel
5 -15 Sun Street, London EC2A 2EP
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